Since the target audience is progressive Democrat voters and supporters, the website design was supposed to incorporate the political hustle and at the same time be informative in the sense that it keeps the target audience updated of current affairs.
Information architecture is one of the most important preparatory stages of a project before developing product design. This stage allows us to determine the full scope of the work ahead and also agree with client on the correct behavior of users on the site.
We devised the following Information Architecture and UI to ensure a smooth and steady user experience.
We designed a website that is perfectly curated according to the interests of a politically cognizant user. The UI is neat yet manifests the varying political temperatures through heavy visual content. Sections for relevant news and updates has also been provided so as to keep the target audience intact on the website.