Brand identity is an overall brand message that reflects on how customers should perceive about your brand.
We developed brand identity for this client using bright and bold colors, depicting playful and carefree vibes. The fonts that were used reflect subtle reliability and professionalism which is what people look for in a travel and tourism service.
Information architecture is one of the most important preparatory stages of a project before developing product design. This stage allows us to determine the full scope of the work ahead and also agree with client on the correct behavior of users on the site.
We devised the following Information Architecture and UI to ensure a smooth and steady user experience.
While designing this website we incorporated the spirits of wanderlust and carefree attitude of travel enthusiasts.
We set ourselves a goal to develop a UI that invokes excitement and curiosity to experience something new. The empowering photos, playful and cool colors along with adequate negative space draws the attention of audience towards travel destinations.
We also designed an admin dashboard for this client keeping the same brand identity with a strong focus on user-friendliness