Bridging food culture, industry
insights, and discovery
Bridging food culture, industry insights, and discovery
Services provided
Branding
User Experience
Custom Web Platform Development
Region
Pakistan
The Client
Eats Official is Pakistan’s first comprehensive food encyclopedia, serving as the ultimate destination for food lovers, industry professionals, and culinary explorers.
The platform provides a one-stop hub for everything related to food, restaurants, trends, and foodie culture, helping users discover, learn, and engage with the evolving food scene in Pakistan.
What we did
We partnered with Eats Official to design and develop a visually appealing, highly functional, and scalable web portal that captures the essence of Pakistan’s vibrant food culture. Our goal was to create a seamless and engaging platform where users can explore food-related content effortlessly, making it an essential tool for anyone interested in the food industry.
“I can highly recommend their services as they provide stellar support to their clients.”
Daniyal Ahmed
CIO, Eat Food Pakistan
A bold, dynamic, and
intuitive interface
To bring Eats Official’s vision to life, we designed a fluid, immersive UI/UX that blends modern aesthetics with intuitive functionality. The interface moves away from rigid, blocky structures, creating a seamless, organic flow of content that enhances readability and engagement.
The bold yet warm color palette was carefully chosen to reflect the richness and vibrancy of Pakistan’s food culture, making the platform visually striking yet inviting. Every interaction was thoughtfully designed to enhance discovery, simplify navigation, and keep users engaged, ensuring an effortless and enjoyable browsing experience.
Building high-performance
tech architecture
The Eats Official platform was developed with a robust, scalable architecture to ensure speed, security, and seamless user interactions. The backend was built on Node.js with Nest.js, providing a structured and high-performance foundation, while the frontend was developed using Next.js, optimizing the platform for SEO, fast rendering, and smooth navigation. To enhance the search and discovery experience, we integrated Algolia, enabling users to quickly find relevant food-related content with intelligent filtering and ranking.
The infrastructure was laid out on AWS, utilizing Cloudflare for security and performance optimization, S3 buckets for efficient media storage, and additional AWS services to enhance scalability and reliability. AWS RDS was implemented for secure database management, ensuring structured and reliable data handling. AWS Lambda was integrated for serverless computing, optimizing resource efficiency and reducing operational overhead. To manage high traffic loads, AWS Elastic Load Balancing (ELB) was used, ensuring smooth performance even under peak demand.
With this highly optimised tech stack, Eats Official is built to handle large-scale content, dynamic user engagement, and seamless operations, making it a fast, scalable, and future-proof food encyclopaedia.
The Result
The Eats Official platform has successfully created a centralized, easy-to-navigate food encyclopedia, providing a rich and engaging experience for food lovers and industry professionals alike.
By combining fluid design principles, a scalable tech framework, and best development practices, we delivered a platform that is visually immersive, functionally robust, and built for growth—making Eats Official the go-to source for food discovery in Pakistan.
