Reinventing the future of
fitness and lifestyle
Reinventing the future of fitness and lifestyle
Services provided
Branding
Design System
User Experience
Application Development
Region
UAE
The Client
Fitness World is an innovative B2C brand operating multiple gyms in Pakistan and the UAE. With a growing customer base, the company aims to streamline its membership and training process through digital innovations.
The Challenge – Digitising membership process and fitness journey
Fitness World sought to differentiate itself in the market by digitising its membership process and fitness journey. The goal was to create an easy-to-use app that would offer a competitive advantage over membership methods of the past. Additionally, there was a need to improve the visual elements of the app to enhance the brand’s overall aesthetic.
With the rising trend of subscriptions and memberships, Fitness World sought to differentiate itself in the market by digitising its membership process and fitness journey. The goal? To create an app that was easy to use and accessible by members from any geo-location, offering the brand a competitive advantage over membership methods of the past. The application also needed to set the standard and refine the branding and aesthetic of the overall brand.
Visual Identity – Design Evolution
To establish a strong presence in the market and support continued growth, Fitness World aimed for a simple and visually appealing design. The focus was on creating a user-friendly interface that would provide a streamlined experience for app users.
UX and Research – What was the strategy?
Extensive research and analysis were conducted during the UX audit phase. This involved examining industry competitors, studying retention and referral statistics, mapping user patterns, analyzing heatmaps, and identifying areas where the customer acquisition process often encountered obstacles.
New Design & Application Architecture
Based on the insights gained from research, a new navigational layout was proposed, along with updates to key touchpoints such as the home page, workout categories, trainer preferences, solutions, and memberships page. The development of an improved information architecture and app design was guided by analytical summaries.
Features in Spotlight
We developed various in-app features that allows users to shape their personal fitness journey.
Tech Architecture Overview
Ease-of-use, speed, data security, and future-proof: these were the top-of-the-mind concerns when Fitness World’s application was developed. The application needed to be easy enough to use, fast enough to be accessed on most internet speeds, and safe enough for the user to trust the app with their data.
To address these concerns, a custom-developed mobile application hosted over Apache Web Servers for increased security protocols, coupled with a combination of CDN & MySQL to optimize loading time, and all built on Flutter to provide users with the smoothest and fastest user experience. Lastly, thanks to the implementation of the PHP-Laravel framework, the application possesses the capability to scale up rapidly, ensuring it remains future-proof and adaptable to evolving needs and demands.
The Result
The result is a revolutionary fitness application that redefines the user journey for Fitness World’s clients. With its multifunctional Swiss Army Knife-like capabilities, the app empowers users with comprehensive business information such as timing and fees, facilitates membership extensions and cancellations, tracks fitness progress, and offers workout tracking features for users’ daily routines.
To ensure ease of use while accommodating a diverse range of services, we designed a clean and focused user interface that prioritizes essential elements, keeping them easily accessible while seamlessly tucking away less pertinent information
