Empowering feminine wellness: a bold digital makeover

With established players in the market, Nofea required a unique selling proposition that would distinguish it from the competition. This would also allow for the development of a visually captivating brand identity, one that could stand out on shelves and online.

Lastly, the development of a robust marketing strategy was imperative to get the word across about Nofea and its e-commerce platform across its target market.

To establish Nofea as a key player in the market, a trifold approach was required with:

– Stunning and standout visual and digital identity

– Seamless e-commerce shopping experience

– Comprehensive marketing strategy

After thorough research of the feminine care products industry, a selection of colors, fonts, and imagery was curated to establish the brand’s identity while conveying the nature of the product just from sight.

A new, contemporary brand identity was created for Nofea in line with today’s design & branding aesthetics. This was complemented by product packaging and a digital marketing strategy. – Logo – Brand identity (strategy, tagline) – Website – Social media

The logo was created using a handwritten script, which gives the brand a sophisticated yet clean identity. The use of soft pastel colors complements the femininity and delicateness of the product. Coupled with the use of gradients, a fluid, and dynamic tone is set that is not only usable across a variety of mediums but provides a soft image of the brand.

Nofea’s content strategy focused on three key areas: education, awareness, and conversion. Staying true to its commitment of removing the stigma and fear associated with menstruation, a comprehensive content strategy was developed that allowed the brand to develop a meaningful relationship of trust and knowledge with its customers.

By utilizing the latest academic literature on menstruation, medical articles, and emerging food trends, Nofea empowers its customers to overcome the fear of menstruation through education. The awareness and conversion content were aligned keeping the emotions and pain points of the target market in mind, leading to visually-attractive and scroll-stopping posts.

Our research into this understudied segment allowed us to recognize the emotions and pain points of Nofea’s target market, enabling us to design conversion-focused campaigns that addressed specific concerns. Our posts aimed to convert awareness into action, convincing customers to choose Nofea’s products.

Through the alignment of the content with the customer’s journey, our campaigns seamlessly transition our customers from awareness to conversion by emphasizing the speed, quality, and benefits of Nofea’s products.

To complete Nofea’s online presence, an e-commerce platform was required that was capable of seamless transactions hassle-free. The website was written with the same design language and brand identity developed for Nofea, ensuring a consistent experience for users. Built with Shopify, the website is capable of showcasing Nofea’s entire range of products while simultaneously allowing customers to purchase any product and get it delivered to their doorstep.

A renewed digital presence and a robust content strategy allowed Nofea to leverage this technological transformation, resulting in an exponential rise across all metrics.

Nofea was able to connect with women throughout Pakistan, leading to an increase not only in distribution points but in market share as well. The brand felt more approachable to customers, giving them the opportunity to interact and consult the brand freely.