Launch your branded content
platform effortlessly
Launch your branded content platform effortlessly
Services provided
User Experience
MVP Development
Custom Web Platform Development
Continuous Development
Region
UK
The Ask
Wick Entertainment is a brandable turnkey solution that allows businesses of all types and sizes to launch content platforms effortlessly.
They wanted a whitelabel platform consolidating multiple content and related services into one SaaS plug and play product that integrates into their partners existing websites.
What we did
Collaborating closely with Wick’s leadership and product team, we planned a phased rollout of features to align with the roadmap, ensuring it meets the needs of various stakeholders. With a complex multi-tenant architecture involving Super admin, partners (Wick’s clients), content creators, and end-users, the platform design prioritises both customisation and scalability for future expansion.
The platform offers customisable and managed content solutions tailored for businesses across various industries. Seamlessly integrating into partners’ websites through subdomains, the platform remains discreetly behind the scenes. With a modular approach, partners have the flexibility to select desired features, making the platforms entirely customisable.
The platform includes many features like direct messaging, automated messaging for enhanced revenue, and pay-to-view functionality, along with AI-powered discoverability for improved engagement. Content Creators can monetise content through subscriptions and utilise live streaming for direct audience interaction. Detailed analytics provide actionable insights, empowering creators to optimise their content strategies effectively.
“You can tell a lot about a company by it’s leaders, and Alyna is one of the most inspiring and compatible people I’ve ever worked with. It felt like she has a personal interest in our vision and that filtered down through her entire workforce.”
Sam Gibbon
Founder, Wick Entertainment
Tech stack
When in the development phase, speed is essential, which is why scalability remained a constant consideration. Leveraging next.js for frontend development and Tailwind CSS for module and widget construction, we ensured agility. Deployment through Vercel and feature testing via Cypress further facilitated swift progress.
Utilizing a MongoDB database, we integrated various functions, including S3 bucket for image management, Paysafe and Payana for payments, and VerifyMy for KYC compliance.
Despite prioritizing speed, quality remained paramount. Clear brand guidelines and templates were strictly adhered to, ensuring consistency across all brand touchpoints and reinforcing Wick’s brand equity.
Tech on Demand
Understanding the importance of agility for startups, we provided Wick Entertainment a monthly partnership offering dedicated resources, granting them access to tech expertise whenever required. We adjusted resource allocation according to their needs, ensuring efficient use of time and budget while keeping their fundraising roadmap on track.
The Result
We’ve been working closely with Wick for over two years now. Since the launch of beta version of the platform last year, we’ve made various changes and updates to the platform.
Now that they’re gearing up to raise seed funding, we’re focused on the bigger picture of building the entire product suite for all of Wick’s partners. Acting as their Product and Tech development Partner, we’re committed to finding new ways to improve the services this platform offers through ongoing collaboration.
